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Hey Google: advance structured data

Hey Google: advance structured data

During the Google I/O conference in May 2013, Amit Singhal, presented on the future of search, explaining that “a search engine’s three primary functions will need to evolve and that search will need to answer, converse, and anticipate.”[1] Although Mr. Singhal no longer works at Google, these concepts still drive the company’s vision of its […]

10 Tips on Hiring SEO Consultants for Your Law Firm

10 Tips on Hiring SEO Consultants for Your Law Firm

If you own a law firm and are looking for SEO consultants, this article will give you a broad overview of SEO strategy and implementation. To make it an easy read we have outlined ten points including advice on search engine optimization (SEO), blogging and reputation management to squash or mute those negative reviews. If […]

Will the Lighthouse accessibility audit tool help make the web more accessible?

Will the Lighthouse accessibility audit tool help make the web more accessible?

Google’s Lighthouse accessibility audit tool has the potential to make billions of websites more accessible without legislation. History tells us unless Google makes accessibility a ranking factor, we will continue to see slow progress. Why does Google want the web accessible? The answer is simple.  Google wants everyone to be delighted with their online experience.  […]

Should I create more than one Facebook page?

This article on creating more than one Facebook page is the first of a series on finding success on Facebook and social media. What are the benefits of creating more than one Facebook page? Many business owners ask if it makes sense to create more than one page on Facebook.   You’d think that once you […]

SEO Secret of the day: Accessibility in web design can help SEO

There is a strong business case for accessibility in web design.  In fact, it is becoming one of our favorite SEO strategies. Our SEO team recently wrote an article on Google’s latest web development tool Lighthouse and its accessibility audit features. The main point of the article was that Google’s Lighthouse accessibility audit tool offered a […]

Marketing Like a Pro on a Shoestring Budget

Marketing Like a Pro on a Shoestring Budget

Marketing automation is not just for big companies anymore. Marketing automation is big business, these days. Let’s face it; we’re all marketers in the age of blogging and social media. Even if we’re not marketing our companies in the workplace, we’re job hunting on LinkedIn, promoting the blogs that we write or merely seeking a […]

Build an audience of followers with free Facebook page likes

Follow these techniques and get free Facebook page likes and followers. Once you’ve created a page on Facebook, the next logical step is to get free Facebook page likes and grow a following. Generally speaking, the more people that follow or like you on Facebook, the more exposure your business will get. After all, if […]

Learn how to go viral on Facebook by posting sharable content

Learn how to go viral on Facebook by posting sharable content

If you want to go viral on Facebook, you have come to the right place. First of all, if you’re going to get any return on your investment posting, shareable content must be a big part of your marketing strategy. The benefits of shareable content should be easy to see. By motivating your Facebook followers […]

NY Times Study: The Psychology of Sharing, Why do People Share Online

NY Times Study: The Psychology of Sharing, Why do People Share Online

This NY Times study “The Psychology of Sharing, Why do People Share Online,” was published in 2011.  It was online through 2016. Websites and blogs still cite this publication as a reference for why people share online.  Broken are hundreds of links to the report.  The report’s website was taken down in 2016.  Hence it created an undesirable impact […]

Is guest blogging dead or alive?  SEO benefits, backlinks, Google PageRank and More!

Is guest blogging dead or alive? SEO benefits, backlinks, Google PageRank and More!

Guest blogging is one of the best investments you can make towards promoting your online business. But why invest time, money, and effort into coming up with quality content for another person’s blog if you can spend it on your own? The idea of guest blogging may seem counter-intuitive to the way many have been […]